Who can build electric pickups first, Ford or General Motors?
says it will have 30 electric models by 2025, but the only car on the road now is the Chevy Bolt, a small hatchback in a market hungry for pickups ands. Ford’s offerings look more compelling, desirable and closer to the firm’s areas of expertise. The battery-powered Mustang Mach-has revived a dying brand. Whereas the electric Chevy Silverado may not hit the showrooms until 2024, Ford’s-150 Lightning can already be pre-ordered and goes on sale next year.
If the electric race is tight, the longer-distance one to autonomous driving is even harder to call. Both companies are tight-lipped about progress in their self-driving divisions. Cruise, of whichis the majority owner, is widely seen as being ahead of Argo, jointly owned by Ford and Volkswagen. Cruise has landed the backing of SoftBank, a giant Japanese tech-investment group, and a funding round in April valued it at more than $30bn.
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