'For Once, Don't Do It': Nike Makes a Powerful Statement on Racism and the Cost of Silence

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'For Once, Don't Do It': Nike Makes a Powerful Statement on Racism and the Cost of Silence
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'Don't sit back and be silent.' Nike

With one word, Nike has turned their iconic slogan into a form of protest and a call for change."For once, Don't Do It" is the title and first lines of a video released today on Nike's YouTube channel, which goes on to implore viewers:"Don't pretend there's not a problem in America. Don't turn your back on racism. Don't accept innocent lives being taken from us.

Though the video doesn't mention any victims by name, the timing of its release speaks for itself. The video comes four days after theat the hands of Minneapolis police officers, which has led to outrage and protests across the country.

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