“The opportunity with Juneteenth is treating it as an opportunity for reflection, education and acknowledgment.”
People march across the city, and pass near the African Burial Ground National Monument, on the 155th anniversary of Juneteenth in New York City ,US, June 19, 2020. The oldest nationally celebrated commemoration of the end of slavery dating to June 19, 1865. On that date, Union Soldiers arrived in Galveston Texas and announced the end of the Civil War and that all slaves are free according to federal law. our years ago, ReShauna Striggles was at her wits end at work.
“It’s good to see that there’s a greater appreciation across cultural lines, and it's good to see that so many more people are at the table,” says Camille Joseph-Goldman, who works in telecommunications and political strategy. “But I don’t know that I feel any more empowered by Juneteenth this year, because for many of us, this is nothing new.”
“I want to ensure that companies are staying accountable,” says Tolbert. “Just because we have Juneteenth as a federal holiday, just because we had a guilty verdict for George Floyd, does not mean these initiatives should end.” t gives me heartburn when I see Juneteenth sales and promotions,” says Ahmad Islam, CEO of marketing agency Ten35.
Improving the treatment of Black employees is one of the first steps companies can take toward achieving equity, says Jamé Jackson, a beauty writer, editor and influencer. “I would prefer a brand that doesn’t need to do the showmanship of announcing Juneteenth. Take that money and make sure the Black creators that you work with are supported. Invest in your ERGs. Look at your supply chain, look at your vendors list, look at your editors, your freelance list.
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