From Danny Meyer’s skyscraper restaurant Manhatta to dive bars in Brooklyn, these hand-drawn menu designs are bringing a new level of fun and creativity to the dining experience
in San Francisco. Che Fico’s menu is illustrated by Laura Cruz, a former hostess at the restaurant, and rather than showcasing cocktail glasses or menu items, it features a small boy cutting prosciutto. According to Barone, it speaks to the feel of the restaurant, and having Cruz as the illustrator makes it feel extra personal. But more than anything, it’s having a physical piece of art to change what it feels like to be in the restaurant.
The current dining space is also just ripe for experimentation: “I think people are more playful now,” says Carter. “People are more open to an expensive thing that has a wink or a sort of humorous element, and maybe that’s hand in hand with what you’re seeing with the resurgence of illustration.” It’s as simple as people seeking experiences, wanting to relish in a space that has been meticulously designed and is also not their house.
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