Foot Locker's Herald Square store now features an updated interior design and layout in line with the chain's broader retail enhancement plan.
The sneaker retailer this week reopened its Manhattan Herald Square store on 34th Street after updating its interior design and layout in line within Wayne, N.J., the reimagined, 13,000-square-foot store also features a communal shoe try-on area, digital enhancements for the shopping experience and a “sneaker hub” area to assist in personalization.
“With the introduction of our new Foot Locker ‘Home Court’ in partnership with Nike and Jordan Brand, this location sets a new benchmark,” Foot Locker’s chief commercial officer Frank Bracken said in a statement. “We take immense pride in bringing this innovative experience to the heart of New York City, a space designed to serve families, inspire sneaker enthusiasts, and honor the spirit of basketball culture.
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