Floyd killing brings corporations to the table to 'start advocating for what is right'

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Floyd killing brings corporations to the table to 'start advocating for what is right'
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The death of George Floyd in Minneapolis last week has mobilized the leaders of some of the country’s largest corporations,

The death of George Floyd in Minneapolis last week has mobilized large numbers of demonstrators, elected officials, civil rights leaders — and, increasingly, the leaders of some of the country’s largest corporations, who have put their names and resources behind efforts to address the racial divide the case has exposed.

Lyft co-founders Logan Green and John Zimmer said in a Tuesday letter to customers that Floyd’s killing had brought the nation to “an inflection point” and pledged to provide “$500,000 in ride credit to national civil rights organizations,” including National Urban League and the NAACP. After Facebook CEO Mark Zuckerberg initially refused to condemn or flag President Trump’s inflammatory statement that “once the looting starts, the shooting starts,” he announced Sunday the company would donate $10 million to groups recommended by company employees and its “civil rights advisers.”

Google CEO Sundar Pichai announced Friday that the company was launching a fundraising campaign for organizations supporting social justice and would match employee contributions up to $10,000. YouTube, which is owned by Google, announced it would donate $1 million “in support of efforts to address social injustice.”

“I’d like to hear from you on the ways we can continue to open our doors more fully while driving change beyond our Golden Arches,” Kempczinski said in his letter.

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