The Ferrari Purosangue marks a radical departure for the Italian sports car brand, bringing four doors and everyday practicality to the fabled badge for the first time. Ferrari's chief design officer Flavio Manzoni describes the design approach
has shaken up the sports car market. A controversial late entry into the luxury SUV/crossover segment, the car marks a departure for the brand and a challenge for the man who led the team that designed it, Flavio Manzoni. We spoke to the company's design chief about the process. : How did the design team approach the brief for the Ferrari Purosangue? : When we started the project, we had many discussions of how to do a Ferrari with these characteristics.
The Purosangue is not an SUV, as you can see, although it has some off-road ability, hill descent control and predictive four-wheel drive. Inside, we have used materials like a newly formulated Alcantara, derived from recycled polyester. In fact, 85 per cent of the launch trim for the car was sustainably produced. We also have this high-strength technical fabric used in military uniforms as an alternative to leather.: The Purosangue is smaller than other cars in this theoretical segment.
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