The U.S. government is near the halfway mark in its court battle with Alphabet's (GOOGL.O) Google, which it has accused of breaking antitrust law with the tactics it used to dominate online search and some aspects of advertising.
A woman holds her smart phone which displays the Google home page, in this picture illustration taken February 24, 2016. REUTERS/Eric Gaillard/Illustration/Files/File PhotoGoogle, which it has accused of breaking antitrust law with the tactics it used to dominate online search and some aspects of advertising.
Google's James Kolotouros, who negotiated search distribution agreements with Android device makers and carriers, testified the agreements gave Google search exclusivity, and Google monitored compliance with them.Google executive Adam Juda said that it used a formula to determine Long Term Value - including ad quality - to determine which advertiser would win the quarter-second auction to place an ad in front of a user.
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