Five questions (and answers) Variety has about HBO Max, including when it's launching and how much it will cost
is set be anchored by prestige cabler HBO and layered with shows and movies from Warner Bros., New Line, CNN, TBS, TNT, Cartoon Network, DC Entertainment and other WarnerMedia-owned brands. Its aggressive courtship of new series and exclusive streaming rights to coveted library content has meant a slew of announcements in recent weeks.So far, it’s been scheduled to debut in the spring of 2020, but the company is expected to announce an exact launch date on Tuesday.
And if HBO Max is the most expensive streamer, that “automatically limits [total addressable market], according to Barclays equity analyst Kannan Venkateshwar in an Oct. 22 note to clients. Such a strategy would allow the company a “more comprehensible go-to-market strategy,” per Venkateshwar, who sees advantages to an AVOD HBO Max — namely, smaller investment needs and a plan that might be “even better than Disney’s in some ways because of its breadth, especially in the US.”
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