I went to Five Below for the first time and it was immediately clear why Gen Z loves it
has squeezed consumers' budgets. Executives told Jefferies that"needs-based categories like candy, food, beverage, travel, and beauty performed well" as inflation remained high. The chain"remains attractive as consumers seek value," the analysts wrote.
Are you a Five Below employee with a story idea to share? Reach out to Alex Bitter at [email protected] or via encrypted messaging app Signal at +1-808-854-4501. I'm not sure exactly what the recycled materials in these earrings were, but this whole selection was $5.The health and beauty section reminded me of Walmart or a dollar store: There were a lot of basic personal care items, from hair combs and clips......to toothpaste, shampoo, and other essentials.Alex Bitter/Insider
There were also cold drinks, including several flavors of Liquid Death, an upstart canned water brand with a loyal following.Alex Bitter/InsiderAlex Bitter/Insider
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