The 975-square-foot shop is located on the seventh floor of the Beverly Center — the luxury level, with the likes of Balenciaga, Gucci, Prada and Louis Vuitton.
“One thing that I always relate back to is going into the [Billionaire Boys Club] ice cream store in SoHo when I was younger,” he continued. “Instantly when you walk in, it smells like ice cream, literally. And so, with that mind-set — that’s another element of adding vision toward your space, right? Even the way it smells. How do people feel when they walk into this space? I thought about the minimalism of the Apple store and how easy it is to process transactions.
“I’m excited to see how the T L.A. hats do because our T N.Y. hats did really well over the past couple of years,” he said of the caps, $65 each, which showcase a massive T logo superimposed with the letters N.Y.“It just felt like the perfect time,” said Easley. “The opportunity presented itself. We have a great community in L.A. as it comes to the brand.
The brand has partnerships in the works, and Tier will unveil its next collection, “Project Five,” in September during New York Fashion Week.
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