The Italian brand that was founded 55 years ago is opening two new stores.
Mark Cocksedge / Courtesy of FiorucciWhen the brand relaunched five years ago, the whole archive was brought over to the U.K. including the Fiorucci chairs which have been repurposed in the changing rooms.
“We wanted to use this store as an opportunity to showcase those things,” said Fletcher, adding that he wanted the customers to experience Fiorucci’s rich history.The brand is optimistic that it will be opening more pop-ups around Europe, as has been on the agenda since before the pandemic hit. Since Fletcher’s appointment in 2019, the label has pushed through just selling cherub sweatshirts to teenagers to firmly forging a relationship with its young adult customers in their twenties and thirties.
France Dernières Nouvelles, France Actualités
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