EXCLUSIVE: Financer 120dB Films principals Stephen Hays and Peter Graham are joining forces with producer and consultant Scott Einbinder and distribution veteran Gary Rubin to form strategic consul…
The new company is designed to guide clients on a worldwide basis. Areas covered include capital structuring and sourcing, content packaging, acquisitions, distribution, banking, state tax credit oversight; solving production, insurance, delivery problems, and sales. Offerings will also include distressed asset, residuals and library valuations and monetization, workouts, litigation support and expert testimony.
Hays tells Deadline the timing is right to start 120dB Advisors, even without the challenges the coronavirus crisis will throw into the mix for the industry ahead. Says the Wall Street veteran, “Film is a whole other matter in magnitude, in terms of doing it properly and making sure investors are protected. Add in COVID, the evolution away from theatrical to digital distribution, and competition from the big guys… You really need to do it right and structure things properly to maximize recovery.
The advisory partners have extensive global experience from financing to distribution, acquisitions and production and “want to be end-to-end, making sure clients really get the full spectrum of counsel and to help guide people so they are not making small movies for big budgets that aren’t going to find a home. If you don’t set it up properly from the beginning, you will pay the price later… Objective third-party advice is critical,” Hays suggests.
Say Hays and Graham, “We believe this new team will provide sophisticated and innovative advisory services to investors, asset managers and producers in all aspects of media financing, production, marketing, risk management and distribution. As successful fiduciaries, combined with an accomplished producer and a noted distribution executive, all with deep industry relationships, we believe that we are uniquely positioned to help our clients navigate this particularly challenging asset class.
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