Fiat has plans to dominate the A- and B-segment, calling Ford's move to axe Fiesta 'an opportunity' for rivals
due to the forthcoming Euro 7 emissions rules. At the same time, manufacturers have been struggling to produce affordable entry-level cars.
“What we are super-focused at doing is A, B, C cars but with the right engine, body and technology,” said François. “The stuff the customer will really crave for in that moment. So small cars, but with a smart package. “The fact that there is no Fiesta in the way or Polo in the way is just fantastic, because it is really where we belong. It’s where people expect us to be. We have not done a new Punto since 2013 or something like that, but if you ask European customers to name their top B-segment brands, “We need to own the B-segment again, and we need to keep owning the A-segment. We know why the others are leaving, and I understand: it is more challenging.
France Dernières Nouvelles, France Actualités
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