The Prancing Horse says the Purosangue will account for no more than 20 percent of its annual production output.
Even after giving in and adding an SUV to its lineup, the Prancing Horse has been loud and clear about its intention to remain a sports car maker first and foremost. As a show of commitment, the brand has promised that no matter how popular the Purosangue may become, it will
. And that is why, just two-and-a-half months after the vehicle made its debut, it already has a two-year-long wait list which has forced the automaker to suspend reservations for the time being.“It’s no secret that we stopped taking orders. We had such an interest without delivering one single car,” the company’s chief marketing officer, Enrico Galliera, told the website. “We made a decision that we thought was consistent with the positioning of Ferrari and the model.
Those with the foresight to get their Purosangue orders in early shouldn’t have to wait too much longer for the SUV. Deliveries are expected to begin early next year. If you couldn’t reserve one before the books closed, we wouldn’t worry too much. We have a feeling the Purosangue will still be an attractive option when Ferrari starts taking orders again.
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