Ferrari inked a deal with the Swiss tech company - Vellas - to create non-fungible tokens for the Scuderia fans.
As part of the deal, Velas will also become Title Sponsor of the Ferrari Esports Series, the online mono-brand series of “The Prancing Horse,” and the Esports team that will compete in the F1 championship.
Mattia Binotto – General Manager and Team Principal of Scuderia Ferrari – described the Swiss tech firm as an entity that “makes innovation and performance the hallmark of technologically advanced products and services.” In turn, Farhad Shagulyamov – CEO and Co-Founder of Velas Network AG – stated his company has built a “next-generation blockchain that puts the emphasis both on sustainability and performance.” Partnering with Ferrari, which is an “icon of excellence,” comes as a natural move, the executive concluded.The Scuderia Ferrari racing division is the most successful team in Formula 1.
To celebrate the debut of the McLaren Racing Collectibles platform, the team decided to gift the first digital part of the MCL35M race car to the first 5,000 fans who joined the initiative.
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