Many people still expect companies run by women to be more ethical -- but less competent -- than those led by men.
Personality stereotypes about female and male leaders can impact how their companies weather a major setback, a new study suggests.
Female-led companies are penalized less for competence failures, the authors found across three experiments — unless they occur in an industry in which a woman is expected to possess more expertise, like child products. Male-led companies are penalized more for competence failures in industries regarded as more stereotypically “male,” like automobiles.
Female chief executives aren’t the only powerful women who appear to face harsher scrutiny for ethical issues. Montgomery and her co-author, UVA associate commerce professor Amanda Cowen, cite in their study an example from the 2016 presidential election: Despite documentation that then-candidate Donald Trump had made more false statements than rival Hillary Clinton, some polls showed that voters perceived him to be more trustworthy.
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