The FTC says false online reviews are a growing problem. It is creating new rules to help consumers make better decisions.
The Federal Trade Commission is proposing new rules to ban companies from using bogus consumer reviews to promote products.
The FTC said with the growth of artificial intelligence, it is becoming easier for companies to write fake reviews. The new rules would prohibit companies from writing or selling consumer reviews by someone who does not exist or did not have experience with the product or service. Businesses would also be banned from using or repurposing a consumer review written for one product so that it appears to have been written for a substantially different product.
The FTC alleged the Bountiful Company with “hijacking ratings and reviews” on the website to make customers think their products were higher rated. The FTC said it used this tactic by “merging its new products on Amazon with different well-established products that had more ratings, reviews, and badges.”
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