Messages in a group chat obtained under freedom of information laws show federal employees were shocked by Tourism Regina’s campaign to rebrand the provincial capital city
Federal government employees expressed relief that Prairies Economic Development Canada was not involved in a disastrous rebrand that saw Saskatchewan’s capital city criticized for sexualized slogans.
Experience Regina was launched in March with the agency posting phrases on social media that seemed to make light of the Saskatchewan capital’s name rhyming with female anatomy. The employees asked how nobody stopped the campaign. They questioned if it was an all-male committee and how the branding could have passed focused groups.The public was also appalled by the rebrand and some said the phrases took the city backward in advancing women’s rights.
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