Mojo Sportsbook, a sports marketing platform, is taking a new approach to sports betting. Mojo Fantasy enables users to build a portfolio of NFL or MLB players that will compete with other portfolios during the game. Mojo CEO and Co-Founder Vinit Bharara highlights the platform's unique appeal saying, 'this is an idea of a live experience and liquid dynamic we offer, which we think is really different.' Bharara says it is an excellent choice for individuals who may not be well-versed in traditional sports gambling but are comfortable with apps like Robinhood. While Mojo Sportsbook is currently limited to use in New Jersey, Mojo Fantasy is accessible in 19 different states, as well as Wahington D.C. Seana Smith sits down with Vinit Bharara to delve into the legal aspects and the potential future impact of Mojo on the sports betting industry.
Mojo Sportsbook, a sports marketing platform, is taking a new approach to sports betting. Mojo Fantasy enables users to build a portfolio of NFL or MLB players that will compete with other portfolios during the game. Mojo CEO and Co-Founder Vinit Bharara highlights the platform's unique appeal saying,"this is an idea of a live experience and liquid dynamic we offer, which we think is really different.
So what we mean by that is that anything that you normally bet on, whether it's a team bet, or an athlete, or an over/under, or something like this, what we do is we create a Robinhood type UX. So it's very simple and less intimidating than a lot of the other sportsbooks. And the core functionality for the customer is there's this liquidity; they can always get into a bet and out of a bet at all times at the latest odds.
So I feel like it's-- and we've seen this so far. We've brought in a lot of younger folks who don't gamble or use those other platforms a lot, but who truly get how Robinhood works. So it's interesting.Can you talk a bit about the expansion and where you see the opportunities? I mean, naturally, we're looking at bigger markets as being the big driver you launched last year in New Jersey.
So I don't necessarily see so clearly the differentiation between all of those platforms. The main thing there is the marketing that they're doing. They have a ton of money and they have rewards, and offers, and promos. That's how I think that game is being played.
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