The sports commerce giant's aim is to merge the world of hobbyists and collectors via curated and personality-driven content and entertainment.
shut down the live shopping feature on Facebook in October, but still has a similar functionality on Instagram.
"There's a lot of development to do around the format – shopping should become a byproduct of entertainment rather than how I think a lot of folks have been thinking about it, which is more akin to how we would think about QVC where it's just about the shopping," Bell said. "I think we're moving to a slightly different world where it's actually about the content and the community, and the shopping is the byproduct.
for $295 million in August. Goldin, which was acquired by an investment group led by hedge fund billionaire Steve Cohen in July 2021, launched an online card marketplace last month.for roughly $500 million last January. Topps holds MLB's trading cards rights, as well as rights for MLS, UEFA, Bundesliga and Formula 1. Fanatics also had previously struck deals to exclusively produce NFL and NBA cards starting in 2026.
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