Fanatics is turning the U.S. collectibles game upside down, says jennifersaba.
Digital sports platform Fanatics on Jan. 4 said it had acquired Topps’ sports and entertainment division. The deal for Topps’ trading cards and collectibles business is worth about $500 million, Reuters reported citing a person familiar with the matter.
Former Walt Disney executive Michael Eisner’s Tornante and Madison Dearborn Partners are the owners of Topps. The company is keeping the candy and gift card divisions and renaming itself The Bazooka Companies. Topps had planned to merge with special-purpose acquisition company Mudrick Capital Acquisition Corp II but the $1.3 billion deal was terminated in August after Major League Baseball handed its trading-card rights from 2026 to Fanatics instead of renewing with Topps, which had worked with the MLB for decades.A variety of Topps Co. trading cards are displayed in Denver, Colorado March 6, 2007.
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