The Faherty Brand will open a flagship store in New York this week at 1175 Madison Avenue, between 86th and 87th Streets, marking the brand’s seventh unit in the city.
The brothers, who grew up surfing in New Jersey, began serving up a collection of sustainably sourced sportswear with a beach-inspired, muted color palette. Mike Faherty, who majored in fashion design at Washington University in St. Louis and had worked for Ralph Lauren before starting the company, is cofounder and chief creative officer, while Alex, a Yale grad who has a background in finance, oversees the business as cofounder and chief executive officer.
“This will be our first Upper East Side store, we have a strong customer base in the neighborhood who already love the brand so we’re excited to be there for them and also introduce the brand to new customers in the neighborhood.,” said Alex Faherty.
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