The claim: Victoria's Secret tags contain chips that track customers after purchasing a product. Our ruling: False
Chips are in tags for inventory purposes, not tracking customers
"Like many other retailers, this technology helps us deliver a great store experience by ensuring we have the right products available for our customers," the statement said."We only use this technology in our back room and sales floors to help us manage inventory so that our associates can efficiently support our customers’ needs."about the RFID trackers, the company further assured customers that the technology is only used on sales floors.
Zara is one of many retailers that uses the technology by cycle counting inventory every six weeks to get an accurate idea of which items are selling well and which items aren't.that retailers around the world will spend $2.5 billion in loT-related hardware by 2020, which includes RFID tags and other types of sensors.
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