You’ve probably seen that Walmart metaverse shopping video from 2017 making the rounds. It perfectly captures corporate America’s default approach to frantically show that it’s ready for “the metaverse,” davidzmorris says. Spoiler: It’s not ready.
A clip has been tearing its way around Twitter this week, showing a Walmart-branded demonstration of shopping in “the metaverse.”
On the surface, the entire premise of this sort of nonsense is that people will enjoy and use inferior metaverse applications just because … 3D is cool, I guess? Certainly, there’s no attention paid to what users actually want or need out of an online shopping experience. On the most basic level, why would you go to the trouble of designing a virtual Walmart that looks … exactly like a physical Walmart? Shopping in a real Walmart is fairly awful.
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