Facebook's top exec Tom Alison breaks down his top priorities for 2023 and his pitch to creators
Tom Alison, head of Facebook, wants the platform to be a more welcoming home to creators.Meta has a plea for creators: Don't forget about Facebook!
"We want Meta to be a great home for creators," Alison said."We want creators that are maybe Instagram first to be able to easily share their content on Facebook and grow their reach and reach additional audiences we offer." Currently, Facebook lets eligible creators earn money from ad revenue on Reels and long-form videos, paid subscriptions, tips from fans, and bonuses that pay creators based on engagement and incentives .
While long-form video ad-revenue-share models, like YouTube's Partner Program or Facebook's in-stream ads service, have paid creators for years, it's not so clear yet how to replicate that success on short-form video features like Reels. "It's early," Alison added, pointing to how Facebook is trying to crack the right combination of"user-pay type tools" like its tipping feature Stars or Subscriptions to creators while scaling its ad-revenue-share models for video content. Meta has previously said it will not take a cut from creators' earnings from Stars and Subscriptions until 2024."We're going to be leaning very much into what we call social discovery," Alison said.
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