Facebook is struggling to attract new users, while BeReal and TikTok are still growing.
This is striking given that Facebook only fell out of the Top 10 free iPhone apps in the U.S. seven times last year.
For a more direct comparison, Facebook’s app fell out of the App Store’s Top 10 apps just six times during the first half of 2021. In the first half of 2022, however, it has dropped out of this grouping a total of 59 times, according to data provided toOnce in 2022, it stayed out of the Top 10 for as long as 37 consecutive days — up from just two consecutive days in 2021., also supported this conclusion.
April was Facebook’s worst month so far, as the app’s rank fell into the 30s on April 18, and then reached as low as number 44 on April 21. Notably, this was around the time that BeReal was climbing the App Store’s Top Charts, breaking into the top five. Currently, BeReal is thedoes note that Facebook’s shaky position in the App Store’s Top 10 serves only as an indicator of the social media giant’s ability to attract new users — but not its ability to maintain traction with existing ones.
Nonetheless, the data reveals Facebook’s fight to maintain its significance — as younger users shift to newer apps like TikTok and BeReal.
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