The new feature shows users the reasoning behind Facebook's ranking of posts from friends, pages and groups on their News Feed.
Facebook is rolling out a new tool that lets users find out why they're seeing certain posts on their News Feed.
The new button can be found in the drop down menu on the right hand corner of a post. Once clicked on, it will expand to show a user how the post has been tailored specifically to them. It's an expansion on an existing tool for ads that lets users see an advertiser's rationale for targeting them. That tool, called"Why am I seeing this ad?" will now include information on whether their Facebook profile data matched details on an advertiser's database.
Facebook and other platforms like YouTube and Twitter have been accused of not being transparent enough about the way their algorithms work to recommend certain content.
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