Meta and Mark Zuckerberg face a six-letter problem. Spell it out: T-i-k-T-o-k.
about subjects like Black Americans in World War II and the Israeli-Palestinian conflict.
Green sports an expansive mindset, though, and he has accounts on TikTok, Instagram and Facebook, too. TikTok doesn’t come close to paying as well as YouTube: On TikTok, Green earns pennies per every thousand views. This is where Zuckerberg could use Meta’s thick profit margin and fat cash pile to shell out YouTube-style cash to users posting Reels, creating an obvious enticement to prioritize Reels over TikTok. Maybe even Reels over YouTube, which has launched its own TikTok competitor, Shorts.
Meta has earmarked up to a $1 billion for these checks to creators, which sounds big until you remember the amount of capital Meta has available to it. Moreover, Meta has set a timeframe for dispensing those funds, saying last July it would continue through December 2022. Setting a timetable indicates that Meta could turn off the financing come next Christmas.
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