Facebook is increasingly using its terms of service to crush not only research, but also tools that give users more control over their data and platform experience.
If someone built a tool that made Facebook less addictive—a tool that allowed users to benefit from Facebook’s positive features while limiting their exposure to its negative ones—how would Facebook respond?
This isn’t the same as unfriending. If you unfollow your friends and groups, you’re still connected to them, and you can look up their profiles if you want. But by unfollowing everything, you eliminate your News Feed. This leaves you free to use Facebook without the feed, or to more actively curate it by refollowing only those friends and groups whose posts you really want to see.
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