Extreme Cashmere, the Amsterdam-based cult brand, has taken over Ssōne’s store on London’s Chiltern Street
“For us, it was kind of like the logical place to do a store takeover with a guerrilla pop-up element. We also specifically chose Chiltern Street because it’s a typical menswear area and of course we want to push our multigender collection, so we focused a little bit more on that,” added van Rossum, explaining that Extreme Cashmere is planning on replicating the template in multiple places in the future.
The brand will be presenting its fall 2023 collection during Paris Fashion Week in the 1st arrondissement with a showroom called the “winter house,” which follows the brand’s house model of taking over spaces to showcase their collections. “There will be couches and a big dinner table installation because we love to do our dinners,” said van Rossum, alluding to the brand’s tradition of inviting over a chef to prepare dinner for clients.
In June, Extreme Cashmere underwent a digital transformation and relaunched its website with the aim to help customers shop more efficiently. Full looks can be bought instantly without having to add multiple items to your basket as part of the plan to introduce an occasions subcategory that will feature curated ensembles for different events.
“I call it a live magazine where you can go shopping,” said Saskia Dijkstra, the founder of the brand, in an interview with WWD recently, adding that it’s simultaneously a useful tool to help customers with cashmere conundrums such as navigating how to wash their “machine-washable sweaters.”
France Dernières Nouvelles, France Actualités
Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.
Extreme Weather Events in 2022 | Extreme EarthIt was a year full of drought, wildfire, flash floods and other climate change fueled extreme weather.
Lire la suite »
10 chic cashmere jumpers to add to your winter wardrobeAdd a chic cashmere jumpers to your winter wardrobe
Lire la suite »
Jackson readies shelters ahead of extreme cold temperaturesThe city of Jackson is opening emergency shelters in anticipation of freezing temperatures Thursday through Sunday.
Lire la suite »
Commentary: How CPS Energy will power the city’s futureExtraordinary regional growth is taking place against the backdrop of extreme weather...
Lire la suite »
Rapper-actor Common revels in his Broadway stage debut - New York Amsterdam NewsRapper and actor Common has made his Broadway debut in the play “Between Riverside and Crazy” and what he sees from the stage is something he never imagined: a multi-cultural audience hanging on to every word.
Lire la suite »
Extreme cold warnings blanket Western Canada as winter officially arrivesVANCOUVER — Weather warnings or special weather statements are posted in every province and territory except Manitoba as winter storms or extreme cold usher in…
Lire la suite »