Elon Musk is now willing to proceed with his original plan to buy Twitter for $44 billion and is thinking about creating an 'everything app' – a concept massively popular in Asia that tech companies elsewhere have struggled to recreate
. Musk is now willing to proceed with his original plan to buy the social media company for $44 billion and late on Tuesday he tweeted: "Buying Twitter is an accelerant to creating X, the everything app."
These mega apps are widely used in Asia because mobile is the main form of access to the internet for many people in the region, wrote Scott Galloway, a New York University professor of marketing and co-host of tech podcast "Pivot," last year.Chinese super app WeChat has more than 1 billion monthly users, according to one estimate, and is a ubiquitous part of daily life in China. Users can hail a car or taxi, send money to friends and family or make payments at stores.
Grab, a leading super app across Southeast Asia, offers food delivery, ride-hailing, on-demand package delivery and financial services and investing.During a question-and-answer session with Twitter employees in June, Musk noted there is no equivalent to a super app like WeChat outside of Asia. Adding more tools and services to Twitter could also help Musk reach his lofty growth goals for the company. During the Q&A with employees, Musk said he wanted Twitter to grow from its 237 million users to "at least a billion."
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