Their e-commerce site launched Friday and has already sold through much of its accessories inventory.
Café Forgot cofounders Vita Haas and Lucy Weisner are used to seeing each other nearly every day. Under current coronavirus lockdowns in New York City, they’ve gone a month without meeting up in person — something that would have seemed unfathomable not too long ago.
“Thinking about our finances and all of our expenses pushed us to figure out a solution. We still wanted it to feel like you were just standing in the store and to maintain the temporary nature of everything,” Weisner said of their site’s quick turnaround. In order to maintain the temporary nature of Café Forgot’s physical space, Haas and Weisner intend to change out their site’s designer roster and products each month. Some months, they may only sell a few products while others — especially amid COVID-19 — will offer a wider breadth. Products are photographed on tables or clothing hangers — consistent with how they’d be seen in the Café Forgot store.
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