On another sleepy autumn weekend at the box office when actors can’t promote their movies due to the strikes, Millennium Media and Lionsgate are rolling out the latest in their long-in-the-to…
Guys over 25 are the grab with the fourth movie about over-the-hill action heroes booked in 3,400 theaters. The R-rated movie is also playing at 700 PLF screens including XD, RPX, Dolby and D BOX. Previews start at 6 p.m. Thursday.
Similar to other Lionsgate pics with Millennium, the former is handling North America and UK. Again, all these meat-and-potatoes guy action films are built to profit despite the fact that we might see blasé box office numbers. Lionsgate only spends so much on P&A to ensure there’s a pop in the home window; if that wasn’t the case, it wouldn’t be making these movies.
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