Kraft Heinz announced last month its long-time CEO Bernardo Hees is stepping down on June 30 and will be replaced by former Ab InBev CMO, Miguel Patricio.
Outgoing CEO Hees announced Luz's departure in an internal email to employees this past Tuesday.
Luz, like Hees and Pelleissone, started with the company at H.J Heinz, which private equity firm 3G Capital and Berkshire Hathaway acquired in 2013. At Heinz, Luz worked as managing director for consumer products. When 3G and Berkshire merged Heinz with Kraft Foods two years later, he stayed on to manage the brands Kraft Heinz sells in the center-of-the-store "grocery unit," like its namesake ketchup, frozen foods and Maxwell House coffee.
But other brands at Kraft Heinz, particularly those that came from the Kraft Foods portfolio, have not fared as well. Many lack the same global appeal as brands like Heinz ketchup. Products like Maxwell House packaged coffee are particularly susceptible to premium or cheaper store-brand competitors. Over the past month, Kraft Heinz has brought in fresh perspective to its management approach. Before last month's shakeup, Kraft Heinz had hired only one external U.S. senior executive during the past two years — General Counsel Rashida La Lande.
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