Vans OTW is the brainchild of Ian Ginoza, who joined the Costa Mesa, California-based company last year to direct the creative strategy for its elevated product. He arrived with 15 years experience in the collaboration space at Adidas, Nike and Converse.
But he has a different kind of affinity for Vans. “The company started in 1966 and has run in tandem to so many skaters, bands and movements that have been influential to me, my art and how my studio runs as a whole,” the artist said.
Men’s, women’s and unisex apparel and footwear will be presented in two distinct lines under OTW by Vans: OTW, a designated space for collaborators, and Premium Standard, an elevated collection of classics. Ginoza hired Dylan Petrenka, formerly Nike’s senior footwear designer for men’s sport style innovation, as OTW’s footwear design director, and women’s streetwear trailblazer Lanie Alabanza-Barcena, founder of HlzBlz, as OTW’s apparel and accessories director.
Going forward, most Vans collaborations will happen through the OTW platform, aside from a few licensing deals and other partnerships in the main line.Touching down at Paris Fashion Week was a natural for visibility. “Paris has a rich history and community in skateboarding, and skateboarding has a natural connection and influence in the style and fashion conversation,” he said.
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