Exclusive-Nvidia to make Arm-based PC chips in major new challenge to Intel

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Exclusive-Nvidia to make Arm-based PC chips in major new challenge to Intel
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(Reuters) -Nvidia dominates the market for artificial intelligence computing chips. Now it is coming after Intel’s longtime stronghold of personal computers...

-Nvidia dominates the market for artificial intelligence computing chips. Now it is coming after Intel’s longtime stronghold of personal computers.

Advanced Micro Devices also plans to make chips for PCs with Arm technology, according to two people familiar with the matter. Nvidia spokesperson Ken Brown, AMD spokesperson Brandi Marina, Arm spokesperson Kristen Ray and Microsoft spokesperson Pete Wootton all declined to comment. “Microsoft learned from the 90s that they don’t want to be dependent on Intel again, they don’t want to be dependent on a single vendor,” said Jay Goldberg, chief executive of D2D Advisory, a finance and strategy consulting firm. “If Arm really took off in PC , they were never going to let Qualcomm be the sole supplier.”

Intel has also been packing AI features into its chips and recently showed a laptop running features similar to ChatGPT directly on the device.

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