Nicole Kidman has partnered with Vegamour, the Los Angeles-based wellness hair care company, WWD has learned exclusively.
“I used it religiously,” Kidman said of Vegamour’s “Gro Foundation Kit” — a scalp serum, shampoo and conditioner. “And I loved it.”“Mine were weak,” she explained. “You know, they break, especially around the front. They get a lot of wear and tear. And I dye them. I pull them back. I put clips in them. Sometimes you’re wearing wigs. Sometimes you’re putting them in tight, tight ponytails. When I swim, I put a swim cap on.
Vegamour has seen “exponential growth,” Hodgdon said. “Revenue has grown over 3,300 percent from 2018 to 2021.” “Short term, we are rapidly working toward international expansion in select markets including the U.K., E.U., China and Australia,” he said. “There’s an exciting opportunity to reach a new consumer in these markets, and we are fortunate that we’ll be working with Nicole to accelerate and amplify our message.”
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