The K-pop wave is lapping the prestige beauty industry, as Armani beauty signs on Hanni, the lead singer of NewJeans, to be its newest global makeup ambassador.
Hanni chimes with the Armani brand ethos, according to Véronique Gautier, Armani beauty global president at L’Oréal.
Sometimes referred to as the next Blackpink, NewJeans is a five-member girl group that released its first single, “Attention,” in July 2022. That notched up more than 1.3 million views in less than 24 hours. NewJeans won the Best New Artist/Top 10 Artist at the 2022 Melon Music Awards and was nominated in five categories, including Artist of the Year, at the MAMA Award 2022.
“This formula is a revolution,” said Gautier. “We pushed again the long-wear efficacy of Power Fabric, with a thin, invisible feeling, and comfort.”
France Dernières Nouvelles, France Actualités
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