Miu Miu is launching the Summer Reads cultural project on June 7 and 8.
’s cultural approach, the brand is launching a new project dubbed Summer Reads, taking place Friday and Saturday in key cities around the world: Milan, Paris, London, New York, Seoul, Shanghai, Hong Kong and Tokyo.
The Italian brand is taking over and customizing existing newsstands or newly constructed locations, where visitors will be gifted copies of two out of three classic works: “Forbidden Notebook” by Alba de Céspedes; “A Woman” by Sibilla Aleramo, and Jane Austen’s “Persuasion.” This new initiative follows Miu Miu’s inaugural Literary Club “Writing Life,” a two-day event spotlighting the work of the late Italian writers and poets Aleramo and De Céspedes during thethe goal was to promote literature and the arts with a schedule of talks, readings and live music performances to evoke the spirit of literary salons and artist collectives of yore.
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