Amid fashion’s ongoing fascination with all things 1990s, Martine Sitbon is coming back with a new fashion project.
Having done collections on and off since 1986 under her own name and the Rue du Mail label, Sitbon is best known for her graphic prints and a style that blends rock ’n’ roll with feminine romance. She also famously designed for Chloé from 1987 to 1992, and later briefly for Byblos.Studio BerçotShe started her career working for brands based between New York and Asia in the early ’80s, then as a freelance designer for fashion houses in Milan, before launching her namesake label in 1986.
The Bitton brothers founded Iro in 2004 and went on to open stores in capitals including Paris, London, New York, Madrid, Rome and Copenhagen. The Bittons describe Sitbon’s rebooted designs as having an attitude of “contemporary nonchalance” that falls “between masculine and feminine,” along with “loose and fluid” designs in chiffon.
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