Elad Yifrach is on a roll with no plans of slowing down. Just months after launching L’Objet’s first eau de parfum line, and opening a store in Manhattan, the Israel-born designer will cut the ribbon on the brand’s first Paris flagship boutique on Tuesday.
fragrances. Designed in collaboration with creative interior architecture agency Rigos Mills, the store is full of textures and materials that are part of the brand’s new refined design language. The warm terrazzo, suede, travertine and cedarwood color palette plays well with the juxtaposing sleek and earthy textures. Bespoke pieces by Brooklyn-based designer Sourabh Gupta and well known Portuguese ceramicist Bela Silva adorn the store.
Back in Paris, Rue Jacob, he explains, has long been synonymous with design excellence. L’Objet’s decision to establish its flagship boutique there underscores the brand’s commitment to celebrating artistry and craftsmanship. Also, its first collections have regularly been unveiled at Paris Design Week.
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