Boston Celtics forward Jayson Tatum is the new face of the Coach for Men fragrance line in addition to fronting the brand's sunglasses and watches.
After joining the lifestyle brand in March as an ambassador for its watches and eyewear, the Boston Celtics forward has now been named the face of its Coach for Men fragrance line.
In August, the St. Louis native will appear in his first Coach for Men campaign, shot by director and photographer Keizo Kitajuma in New York City, where Coach was founded.
Among the fragrances Tatum will front include the eponymous Coach for Men scent; Coach Platinum, Coach Blue and Coach Green. Past Coach for Men ambassadors have included actors Michael B. Jordan and James Franco.
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