Actor James Franco and Kyle Lindgren have created a streetwear-skewed collection featuring images of Franco's artwork.
Paly Hollywood launched quietly last year with a tight collection of distressed T-shirts, sweatshirts and hand-knit sweaters titled “Hollywood Is Hell,” the graphics of which explore some of the tragedies, conspiracies and niche heroes of Tinseltown.
He took that suggestion to heart and it resulted in “thousands and thousands of drawings,” Franco said, some of which lent themselves to being used on apparel.“His assistant started scanning them, gave me the link and I started mocking things up,” Lindgren recalled. “I would get up early before work and just throw together different graphics, almost for fun because it was so interesting.
“James was actually the one who encouraged me to pursue fashion,” Lindgren said. “At F–king Awesome I was a designer at the end, but I got most of my skills through product development. And that has come in really handy for this — having an affinity for materials, knowing the way fibers react in different environments, and just being able to take a designer’s concept and follow it all the way through to completion.
Prices on T-shirts range from $225 to $285, crew and hooded sweatshirts from $440 to $495, hats are $110 to $145, and Lois’s hand-knit sweaters are $990.Aidan Cullen @aidancullen1 Looking ahead, the partners have plans to further expand the offering into different classifications. Lindgren said next-up will be “fully merchandised pants, knits, outerwear and accessories.”
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