Inter Parfums Inc. has acquired the global fragrance license for Roberto Cavalli, effective July 6. Terms of the deal were not disclosed.
The business will be headquartered in Inter Parfums’ Florence offices, which the company opened following its acquisition of the Salvatore Ferragamo license in October 2021. “We have built a great team of executives in Italy, we’ve identified some extraordinary suppliers in Italy,” Madar said.
Madar sees the most opportunity in Europe, the Middle East and eventually, the U.S. Launch activity also has a robust calendar, starting with two line extensions next year, and a blockbuster planned for 2025. The license also encompasses the Just Cavalli products. “We will not change any of the existing fragrances,” Madar said. “We will add one or two flankers, and we will create a blockbuster. We will identify the important points of the brand.”
Among those are Cavalli’s aesthetic codes, which Madar expects to play strongly to. “The image Cavalli has been able to build with animal prints, snakes, leopard, all these things — this has marked a lot of people. We have a powerhouse that can be global, the name has a huge recognition in Europe, the Middle East and America. It’s synonymous with luxury, sophistication. It’s flamboyant, it’s extravagant, and a lot of people want that.
“It’s a little over the top, but that’s what we like — we don’t have that in our portfolio,” Madar continued. “We don’t have abundance. Today we are in a world of minimalism, where Cavalli is about maximalism.”
France Dernières Nouvelles, France Actualités
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