The outdoor veteran brings a wealth of experience to Eddie Bauer and is charged with charting the brand’s next phase.
, all of which have long records on sustainability. At The North Face, Bantle guided the acceleration of the brand’s sustainability efforts, focusing on circularity by adding recycled and regenerative textiles.“I admire Eddie Bauer for its unwavering commitment to making the outdoors accessible to all through excellent product and authentic storytelling,” Bantle said.
Bantle will report to Sparc CEO Marc Miller, who described him as a “proven industry leader and an outdoor brand champion.” “He brings a unique understanding of the outdoor consumer paired with deep technical knowledge that translates into commercial success,” Miller said. Sparc supports $12.7 billion in annual retail sales with a portfolio of brands that also includes Reebok, Brooks Brothers, Nautica, Aéropostale, Forever 21 and Lucky Brand.
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