E-commerce company Trafilea has agreed to acquire The BodCon, a digital conference focusing on body positivity.
Today, the digital convention counts actress Jameela Jamil, models Tess Holliday and Hunter McGrady and body-positive activist and
Sarah Nicole Landry as fans. The BodCon’s mission to promote body confidence and self-acceptance was something both Hunichen and Ward said they wanted to amplify — even more so now as part of the Trafilea family. “Trafilea has invested significantly in furthering the body confidence movement through its products and campaigns, making it an incredibly aligned partner,” the duo said in a joint statement.
Hunichen and Ward will remain in their current leadership positions following the acquisition, which includes The BodCon and the accompanying podcast The BodPod. The BodCon will also continue to operate as a stand-alone business.
France Dernières Nouvelles, France Actualités
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