Dioriviera is coming to the Caribbean, signaling growing synergies between Dior and parent company LVMH’s hospitality division.
St. Barths has been enjoying a surge in popularity since June, when travel restrictions linked to the coronavirus pandemic were lifted, said Christelle Hilpron, general manager of Cheval Blanc St. Barths. “We had three wonderful summer months,” she reported.
, spanning women’s ready-to-wear, footwear, leather goods and accessories. Exclusives include a white toile de jouy book tote, a bucket hat in a gold-and-white houndstooth motif, and souvenir items embroidered with the name of the island. “The two locations are not exactly close to one another. The Cheval Blanc is for the clients, but also for the people having a beautiful lunch on the beach or going for the day, or coming for dinner. And Gustavia will have a bigger amount of traffic, which is the natural traffic of people browsing and dining and having a drink in the city,” Beccari said.
“We already demonstrated that these are important expressions of the brand and that we will keep nurturing them and enriching them,” Beccari said.
France Dernières Nouvelles, France Actualités
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