English actress and philanthropist Vanessa Kirby is the face of Cartier’s new La Panthère fragrance campaign.
According to the company, the debut campaign sees Cartier return to its origins of its beloved animal through the heart of a tropical forest, where it all began. Kirby appears from within this green, hidden land, led by instinct alone, and transforms into her alter ego, a feline, the reflection of her personality, both predatory and protective.
Created in 2014, the fragrance brings the chypre family back into the spotlight with a new floral-feline accord: the union of a historic chypre, a mythical animal musk and a fresh, vibrant gardenia. The fragrance was conceived by Cartier’s longtime perfumer Mathilde Laurent.“It is such an honor to become an ambassador and embody the wild feminine spirit behind the iconic scent of a Panthère,” Kirby said when the partnership was revealed last December.
Kirby has worn the French brand’s creations on several high wattage red carpets and joins a long list of ambassadors at the Compagnie Financière Richemont-owned brand including Austin Butler, Deepika Padukone, Paul Mescal, Jisoo, Emma Chamberlain, Rami Malek, Lily Collins and more. The Vanessa Kirby La Panthère campaign debuts Monday on Cartier’s social channels.
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