IF you feel like Christmas chocolates aren’t what they used to be, you’re not wrong. Quality Street contains roughly 48 fewer chocolates per box now, compared with the end of the last financial cri…
– the weight of the unwrapped chocolates – rather than the gross weight including the wrappers.
The RRP of the chocolates changes every year - this year it is £6.72 - but typically supermarkets sell it at theConsumer expert Martyn James said the decreasing size of the tubs was an example of shrinkflation – where manufacturers make goods smaller in order to keep prices the same. But he added: "For years, the industry has been reducing the size and amount of chocolate goods, often saying that they do so to ensure prices remain the same though the size or quantity has reduced."And you can only reduce items so much before people get fed up and stop shopping."Quality Street tins have continued to be sold since tubs were introduced in 2013.And the tin size has also been repeatedly shrunk.
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